Industries
News & Media
AI & Data Solutions
SaaS
Software Products
Healthcare
MedTech
FinTech
Finances
Travel, Hospitality
Real Estate
HR
E-commerce
Conferences, Events, MICE
Wellness
House & Garden
Construction
Handcraft
Pets
Industrial Equipment & Services
Aerospace/Aviation
Transportation Services
Maritime Services
Marketing Services
Market Research
Notary Services
Web Development
Government Services
SEO Case Studies
Here are several very different SEO case studies, each with its own challenges, goals, and approach, showcasing different sides of my expertise, from business growth to enterprise-scale SEO & AI SEO.
One of the most complex SEO environments I've worked in. Multiple products, languages & verticals, >10M pages, and >15M in monthly organic search traffic. At this scale, catching SEO issues early is critical. Problems that go unnoticed can quickly lead to significant traffic & revenue losses.
And then there's the paywall. Much of Reuters.com's content is available only to subscribers. That adds another challenge to SEO: making content discoverable in search while ensuring organic visibility works with the subscription model, not against it. More traffic isn't necessarily the whole answer.
And the timing added another challenge. I joined Reuters in September 2025, when AI-generated answers were putting increasing pressure on search traffic to news publishers. Maintaining visibility in traditional search is one thing. Staying visible in AI-driven search, where users may never click through to the original source, is another.
Identifying an issue is only the beginning. Developing and implementing scalable solutions across multiple products often requires close collaboration with product, engineering, data & other teams. My work combines enterprise SEO & AI SEO with data analysis, automation, API integrations & custom tooling.
That combination of early issue detection and coordinated implementation was particularly important during a 1M+ URL migration I supported from the SEO side. A couple of critical issues were caught and addressed in time, and the migration was completed quickly and successfully.
Another important part of my role is providing leadership with SEO & AI SEO analysis, insights & recommendations to support informed business decisions. I also support the Commercial team with AI SEO across multiple verticals.
Success metrics? Maybe something once “current” disappears from this role’s dates. Not now.
Homes Direct is the largest new manufactured home and modular home dealer on the US West Coast. I started working on this project in the summer of 2019. Got it from a colleague who left the company. Then the website traffic was 40k visitors per month. It grew before me, but slowly. The main factor that held back the growth was technical issues.
Most of the significant issues were resolved quickly, and new content ideas enabled rapid target traffic growth. By the time I left the agency in May 2021, it was 205k, and in July - 260k (550% of growth). Number of leads increased dramatically from 30 to 850 per month.
Successful SEO consulting case.
Shortly after joining the agency, in June 2018, I was entrusted with the first really big client - Gulfstream Aerospace, a world-famous business jet manufacturer. In the autumn of that year, the company began implementing our recommendations. It allowed them to double their traffic over two years, from 160k to 330k monthly visitors (according to SEMrush data, actual numbers are higher).
These results were achieved primarily by resolving technical issues and updating content to boost non-branded traffic.
The case of launching a business from scratch, moving fast to seize an emerging market opportunity.
In spring 2020, walk-in notary offices were closed due to COVID. However, the demand for notary services remained high. In some U.S. states, notary services could be conducted online, making it one of the rapidly growing niches at that time.
Started working on this project in May 2020. Keyword research & content strategy were completed quickly. The first version of the website, with landing pages and initial blog articles targeting the highest search demand, was launched fast. With the help of basic link-building activities, the website started getting initial traffic quickly. But not high cause a couple of bigger companies that started running this business before COVID were getting the most benefits.
Collaborated further on content creation and technical enhancements until April 2021. This finally resulted in a significant (x10) traffic growth a couple of months later, despite by this time, many walk-in offices were already operating.
The main task was to complete a digital transfer of the acquired industry pioneer global brand (Cooperheat) from a multi-billion company (Stork) to the newly established one (Cooperheat Equipment Ltd.). I developed and launched a basic version of the website with a recreated design in 12 days by the end of July 2023. The catalog section and some other pages were added a bit later.
After 10 days of allowing the website for indexing by Google at the end of September, it averaged 3rd position for the main search request in primary locations. In 1 month, it ranked 1st and started collecting the absolute majority of brand search requests. Achieved this goal thanks to heavily utilizing a combination of my SEO and Web Dev expertise.
