Senior SEO & AI SEO Manager
Solving complex SEO & AI SEO problems at enterprise scale
Key Strengths
1. Deep in SEO, Broad Where It Matters
I’ve never been a narrow SEO specialist. Since 2007, project after project across 20+ industries has forced me to solve very different problems and continuously expand the range of things I can do around SEO.
SEO remains the core, but over the years that work has increasingly crossed into Digital Marketing, Web Development, data, automation, APIs, AI-powered workflows & custom tooling. My strongest zone has always been at the intersection of Marketing & Technical.
That breadth helps me see problems beyond a single discipline and work effectively with developers, product & data teams. It also means I can increasingly move beyond recommendations into implementation, automation and building parts of the solution myself.
2. I’ve Been on the Other Side of the Table
I have a business/management degree and spent four years running my own offline business, a recruiting agency. That experience gave me something professional marketing experience alone couldn't: a view from the business side of the table.
It has helped me understand business pain points more deeply, make better marketing decisions in their broader context, and look beyond traffic or rankings as goals in themselves. It has also been invaluable in learning how to build and manage teams effectively.
3. Old-School Responsibility
In my case, responsibility isn’t just another soft-skill phrase that looks good on a resume. I was born and raised in Ukraine at a time when life operated by fairly simple rules: if you’re irresponsible, you pay for it. If you don’t deliver results, excuses don’t change much.
I’ve spent most of my professional life working with Western companies and international teams, so I’m fully at home in that culture and way of working. But I never lost the mindset I grew up with: responsibility is personal, excuses have limited value, and if something clearly needs to be done, you don’t wait to be pushed. For me, that combination has become an advantage.
I take initiative, look for solutions, set tasks for myself and others when needed, and care about the final outcome, not just whether my part is technically “done.” Running my own business, personal projects, and working in fast-moving teams only reinforced this.
4. Priceless Asset for Startups
Startups are where broad expertise becomes especially valuable. Time, budget & headcount are limited, and there usually isn’t a separate specialist available for every problem that suddenly needs solving.
This is where my background works particularly well. I can move between strategy, experimentation and hands-on execution, understand both the marketing and technical sides, work directly with developers, and solve a wider range of problems without creating unnecessary handoffs between five different people.
The sooner you can turn ideas into working solutions, start acquiring users and learn what actually works, the sooner you have a chance to become profitable. And the later the gray hair will come for you.
Experience
My experience spans a full-cycle digital agency, international in-house teams, startups, consulting, and enterprise environments. Since 2025, I’ve been working with Reuters in a large-scale global News & Media environment, spanning enterprise SEO across multiple products and AI SEO work for commercial content, while increasingly working at the intersection of product, engineering, data, automation & tooling.
I’m used to fast-moving environments and switching between different projects, products & industries. Working across 20+ industries taught me not to rely on one niche’s playbook. I often take approaches that worked in one environment, adapt them to a completely different problem, and find opportunities that more industry-specific thinking can miss.
Since I started in SEO in 2007, I’ve continuously worked on personal content and web projects as well. They have always been my testing ground for new SEO, Web Development and, more recently, AI & automation approaches. What proves useful there often finds its way into client and company work.
Skills
Enterprise & Technical SEO
Enterprise SEO
Technical SEO
SEO Strategy
Large-Scale SEO Analysis
On-Page SEO
Website Migrations
International/Global SEO
Multilingual SEO
AI SEO
AI SEO Strategy & Implementation
GEO / LLMO / AEO (pick your acronym)
AI SEO Analysis & Reporting
AI SEO for Content & Digital Products
Automation, APIs & Tooling
AI-Assisted SEO Workflows
API & MCP Integrations
SEO Tool / App Development
AI-Assisted Coding & Development
Automated Content & Quality-Control Workflows
Marketing Automation
Technical Depth Beyond SEO
HTML / CSS
JavaScript
PHP
SQL / MySQL
BigQuery
Technical Investigation & Debugging
Working with APIs
Understanding Development & Implementation
Working Effectively with Developers
Content & Growth
Content Strategy
Content Creation Management
Digital Growth Strategy
SEM
CRO & A/B Testing
ASO
YouTube Marketing
From Strategy to Execution
Implementation Planning
Product & Engineering Collaboration
Execution Oversight
Project Management
Team Coordination
Stakeholder Advisory
Tools I Use
SEO & Analytics
Google Search Console
Google Analytics
Google Tag Manager (GTM)
Google Trends
Google Keyword Planner
Oncrawl
Screaming Frog
SEMrush
Ahrefs
BrightEdge
Majestic
Sistrix
SimilarWeb
NewzDash
Chartbeat
PageSpeed Insights
GTmetrix
AI, Development & Productivity
Claude Code / Claude
ChatGPT
Gemini
Wispr Flow / Superwhisper
VS Code
Azure DevOps
GitHub
Project Management
Teams
Slack
Jira
Monday.com
ClickUp
Asana
Web & Content
WordPress
GeneratePress
GenerateBlocks
Adobe Photoshop
Adobe Lightroom
DaVinci Resolve
Languages
English
Fluent/C1
Ukrainian
Native
Other languages
With AI assistance
SEO for Other Languages
I have long-term experience with international & multilingual SEO, including work in large-scale multilingual environments. The approach depends on the market, language & project, so let’s discuss your specific case.
Communication in Other Languages
Live communication in other languages is also possible with AI assistance, although naturally a little slower than in English.
Industries where I’ve helped businesses grow
News & Media
Software, SaaS & AI
FinTech & Financial Services
Healthcare & MedTech
Industrial Equipment & Services
Aerospace & Aviation
Real Estate
Travel & Hospitality
Conferences, Events & MICE
What kind of work am I open to?
Joining an ambitious team full-time and long-term is my strong preference
However, businesses often need senior-level expertise without making a full-time hire. I’m also open to consulting, part-time, freelance, or project-based work when there’s a good fit.
Whatever works best for you works for me, as long as it fits my current commitments.
Roles I’m Open To
Senior SEO Manager
SEO Lead
Head of SEO
Enterprise SEO Lead
Technical SEO Lead
Growth SEO Lead
AI SEO Manager
SEO & AI SEO Consultant
SEO & AI Automation Lead
Unprecedented Flexibility
Interesting projects + Ambitious Team + Good Offer = I'm packing my suitcases
Your location: Any!
Your time zone: Any!
On-site, hybrid, remote - whatever works best for you.
Full-time, part-time - both are possible.
Open to relocation and occasional travel.
I've been living internationally since 2019. Visited 20+ countries and lived long-term in Spain, Austria, Finland, Montenegro. Relocating and adapting to a new country are definitely not new territory for me.
Preferred locations
I’d be especially excited to work with ambitious teams based in:
Switzerland
Norway
Netherlands
Germany
Austria
Finland
Denmark
Luxembourg
France
Belgium
Sweden
Spain
Portugal
Italy
Czechia
Estonia
USA
Canada
Ireland
UK
Australia
New Zealand
Chile
Argentina
